Успешные примеры дизайн-систем_ лучшие практики и вдохновение
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Successful examples of design systems: best practices and inspiration

Igor_Frolovskiy_CEO_Head_of_design Igor
Oct. 19, 2023
8 min

Every successful company must adhere to a plan and system for the design of their product. Having a design system not only increases the quality and efficiency of the product, but also helps in adhering to standards. Design systems are not just a collection of components and styles. They serve as the foundation for creating unique and consistent user interfaces.In this article, we will introduce you to examples of successful design systems. Each of them has its own distinctive features, learning which you will be able to apply in the future in the development of your product. In this article, we will delve deeper into understanding design systems, find out why companies put effort into creating them, and reveal the key components they include. We will also reveal the basic principles that make a design system effective and in demand.

Как определить соответствие стоимости и качества разработки логотипа
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How to determine if the cost and quality of logo design match

Igor_Frolovskiy_CEO_Head_of_design Igor
Oct. 19, 2023
11 min

In this article, we'll cover the ins and outs of logo design, and more importantly, why logos are sometimes expensive and how to determine if cost and quality match. There is a common misconception that creating a logo is a simple task. In reality, it is a process that requires careful thought and creativity. A logo is not just a pretty picture, it is the face of a brand and personality. As designers, we put effort and creativity into creating a logo that reflects the essence of the business.Let's look at the factors that affect the cost of logo design. It's not just about the hours spent on the design. It's also a lot of research, understanding the brand, and looking at concepts before choosing the perfect one. In addition, factors such as the complexity of the logo, the experience of the designer and the degree of customisation affect the cost.In the article, we will also compare the cost and results of logo design. Sometimes, if you invest more in the services of a professional designer, you can get a logo that will stand out and impress the audience. Also consider cost-effective options that will nevertheless produce great results.That's why we've put together a checklist to see that you've paid a fair price for a logo. From the terms of reference to the colour palette, this list will help you make an informed decision and end up with a cool logo.

Что такое веб-анимация и ее 10 лучших техник для вашего сайта
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What is web animation and its 10 best techniques for your website

Igor_Frolovskiy_CEO_Head_of_design Igor
Oct. 19, 2023
7 min

Did you know that there are only three seconds to engage a user? Attracting and keeping the user's attention has become more challenging and important than ever before. That's why we, as a team of experienced designers, have dived into the field of web animation. Through analysis and experience, we have picked up the ins and outs of web animation in creating a memorable design.In this article, we are happy to share with you the top 10 best web animation techniques that we have personally worked through and apply in our projects to make the designs even cooler. These techniques are proven to increase user engagement and make websites stand out from the crowd. From eye-catching loading animations to smooth transitions, we've got a couple of tricks in store.

Топ-100 лучших веб-ресурсов, которые обязательно стоит запомнить каждому дизайнеру
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Top-100 best web resources that every designer should definitely remember

Igor_Frolovskiy_CEO_Head_of_design Igor
Oct. 19, 2023
47 min

Looking for useful resources for designers to help you with your work and skills? We've collected the top 100 best web resources that every designer should definitely keep in mind. Over the 3 years that AffArts has been running, we've accumulated a lot of resources that we've tested through practice and experience, which means we can safely advise others. Some resources have helped our designers on their learning journey, and others help improve projects now. The selection will be useful for both beginners and experienced designers. You'll find practical tools, neural networks, icons, fonts, tutorials, and more. These sites will help you find inspiration and stay up to date with the latest trends in the design world. They will also come in handy in future work to make your designs even better.

Что такое YMYL и E-E-A-T и 10 способов улучшить сайт согласно этим факторам
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What are YMYL and E-E-A-T and 10 ways to improve your site according to these factors

Igor_Frolovskiy_CEO_Head_of_design Igor
Oct. 12, 2023
11 min

In this article, we want to share our experiences and knowledge that contribute to the success of our websites and make them even better.Imagine the situation: you have spent countless hours creating a visually appealing website with interesting content, but something seems to be missing. The missing element is an understanding of YMYL (Your Money or Your Life) and E-E-A-T (experience, expertise, authority, and credibility) and their impact on the site.As experienced designers, we know from experience the importance of YMYL and E-E-A-T. We've witnessed how they can transform a website from a simple page to a trusted resource that users rely on. We've seen the difference they can make in terms of user trust, conversions, and overall success.In this article, we'll look at ten effective ways to improve your website according to YMYL and E-A-T. From optimising your content to improving your expertise, we'll look at actionable strategies that will increase your website's authority and improve its position in search engine rankings.

Лучшие расширения для дизайнеров в Google Chrome
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The best extensions for designers in Google Chrome

Igor_Frolovskiy_CEO_Head_of_design Igor
Oct. 12, 2023
11 min

Our team has carefully studied the Chrome Web Store and tested many extensions over the years. That's why we've selected the most effective ones and created a selection of the best extensions for designers in Google Chrome.Google Chrome is one of the most popular browsers in the world due to its speed, versatility and customisability. However, what really enhances your Chrome experience are extensions - small but powerful add-ons that complement and improve the browser's functionality.In this article, we'll tell you what extensions are and how to enable extensions in Google Chrome. We'll take a detailed look at each option, explaining the features, benefits and how they can optimise your workflow.

Преимущества использования Customer Journey Map в разработке продукта
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Benefits of using Customer Journey Map in product development

Igor_Frolovskiy_CEO_Head_of_design Igor
Sept. 21, 2023
12 min

What are the benefits of using Customer Journey Map in product development and why do you need them in the first place? Let's face it, today's customers are very selective and their expectations are higher than ever. To create a product that resonates with them, you need not just a good idea, but a deep connection to their needs and wants.Using this knowledge, you can create products that seamlessly fit into their lives by solving customer pain points.Imagine a situation where you have a cool product idea. You've put in the hard work to develop it. But surprisingly, the response to the product hasn't been what you wanted. Perhaps the missing link is a deep understanding of the customer journey.Customer Journey Maps (CJMs) can help you think through your product. They create a customer journey from awareness to loyalty. By visualising this journey, you gain insight into customers' thoughts, emotions and pain points. In this article, we will reveal the benefits of using Customer Journey Map in product development.

Полное руководство по UI-тестированию лучшие практики и инструменты
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A complete guide to UI testing: best practices and tools

Igor_Frolovskiy_CEO_Head_of_design Igor
Aug. 31, 2023
8 min

We've gathered our experience and the most essential information to put together a complete guide to UI testing with best practices and tools. UI testing helps ensure that buttons, menus and everything else on the screen works as it should. Testing determines the proper functioning of the website and identifying bugs early on.In this article, let's break down UI testing into simple terms. We will consider why it is extremely important for applications and websites. We'll talk about types of testing, scenarios and provide a checklist so you can check how your website or app is performing. We will also share best practices and tools we use in our work

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